Mr Change visits online recruitment advertising and employer branding

April 30th, 2008, 4:34 am admin Talking business

Online recruitment, e-recruitment, employer branding, internet employment posts, online branding solutions - many different names for recruiters using the internet to search and source talent.

We call it ads & branding solutions for recruitment. Essentially you advertise as part of your talent or job search or you build a brand. A recruiter or staffing consultant builds a long term brand to source both job orders and talent. A hiring manager builds brand to attract quality traffic to his career site. Quality here is determined by how well his ad is targeted for, his keywords of choice. Or, it can be a job seeker showcasing his profile with a voice clip to solicit global positions.

How this any different from traditional online advertising?

In several ways:
1. Pay for impressions, pay for eye balls - are phrases that are severely admonished
2. Recruitment ads have quantified results - typically sourcing targets
3. Targeted - segmented advertising is essential for recruiting
4. Traffic is important - but it is not the end criteria
5. There is nuts and bolts of recruitment advertising, segmentation for example: drawn from handling unstructured data
6. Ads & branding is part of an overall solution that recruitment platforms offer - recruiters are looking at end results
7. Search, filter, select, schedule, verify, build trust are just some of the pieces that work behind your recruitment banner ad

It is by delivering value, that online recruitment services are weather proofing themselves in the post dot com burst era. A good section of the industry continues to be excited about social media and networking. While, another section is worried that all this noise about social networking is just blowing up another bubble.

Here are some growth factors of online recruitment measured in terms of Fortune 500 companies joining the bandwagon:
1999 - 33% or less
2003 - 94%
2007 - 100%

Revenues:
2003 - 3 billion USD
2007 - 16 billion
2008 - 20 billion (projected)